What is the purpose of audience analysis?

Audience analysis involves identifying the audience and adapting a speech to their interests, level of understanding, attitudes, and beliefs. Taking an audience-centered approach is important because a speaker’s effectiveness will be improved if the presentation is created and delivered in an appropriate manner.

What are the two main purposes for conducting an audience analysis?

Letting them know what to expect from your speech shows consideration for them as listeners and lets them know that you value their time and attention. Throughout your speech, define your terms clearly and carefully in order to avoid misleading or alarming people by mistake.

What are the main aspects of audience analysis?

A complete audience analysis looks at: Socio-demographic characteristics such as sex, age, language and religion. Geographic characteristics like where the audience lives and how that might impact behavior. Psychographic characteristics such as needs, hopes, concerns and aspirations.

What is an audience analysis example?

What is an example of audience analysis? A clothing company might think the world is their target audience, but they could develop several different specific audiences such as skaters and hikers. The process of identifying the characteristics of these target audiences is audience analysis.

What is the purpose of audience in communication?

Your audience is the person or people you want to communicate with. By knowing more about them (their wants, needs, values, etc.), you are able to better craft your message so that they will receive it the way you intended.

What is the importance of audience analysis quizlet?

Why it is important to conduct an audience analysis prior to developing your speech is because, it will help you better understand your audience. You will have a better understanding of who exactly you are talking too, their age, gender, ethnicity, even their values, opinions and beliefs.

What is audience analysis and its types?

Audience analysis is categorized into three types: demographic, psychographic and situational analysis. Demographic analysis addresses who your audience is in terms of age, race, religion, education, income, occupation and group affiliation.

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